It's no secret that Prime Day was a huge dud this summer. I guess that's why this time Amazon is doing away with the gimmicks and simply dropping the price of Prime from $99 to $67 on Friday, Sept. 25 from 12:01 am ET thru 11:59pm PT. This only applies to new members, so it's nice to Amazon is still maturing as a company and learning new skills. I think they should have enough EXP to level up in Screwing Over Current Customers now!
If you've been on the fence of buying Prime (and you've already used your free 30-day trial Prime offer that everybody gets), then picking up Prime at a 33% discount isn't too shabby. Also $67 seems like an odd number (and it is, huzzah first grade math!) but it's in reference to the fact that Amazon won 5 Emmys at this year's 67th Emmy Awards.