EDIT: Looks like the survey is over.
If you take a short survey, you'll be mailed a $4.99 BIC lighter coupon, which should make it free unless your local Kwik-E-Mart ratchets up the price. Too bad I swore off lighters years ago. Nothing builds character like starting you own fire with sticks and twigs. You'd be surprised how easy it is to learn too. Jamming them into an electrical socket is easier than it might appear.