If you Like Einstein Bros on Facebook (which is the new way of becoming a fan of a company), then you'll be able to print a coupon for a free bagel & shmear, which has got to be one of the funnest words to say in the English language. The coupon expires on May 2, so hurry up and use it! Luckily you can say shmear for as long as you want.
Make shmear you print the coupon in black and white, as otherwise it'll print in mostly red and drain your ink. Shmear.