EDIT: Aannnnnd it's dead.
The first 50,000 people to like them on Facebook can get a coupon for a free quart of International Delight coffee creamer or a free half gallon of their iced coffee. The only downside is that it doesn't let you know your status after submitting your info. It merely says “your entry is confirmed. Thank you. Good luck!” So unless you know somebody on the inside who can look in their database to see if you qualified, you'll just have to wait and see like the rest of us.
Make sure you don't select the Iced Coffee option if you live in California, Idaho, Kansas, Louisiana, Minnesota, Nevada, or New Jersey. They've got some weird laws prohibiting free coffee or something. Just get the creamer.