Today's free Atkins quick-start kit contains a free $5 coupon, some informative brochures, a BOGO coupon, and possibly pizza or chocolate to snack on? Or maybe you're supposed to eat the brochures? I'm not clear on the specifics plus it all tastes the same to me.
Depending on availability, some starter kits ship with three free Atkins bars as well! It's kinda random when they're offered, but they tend to be near the winter holidays and then once randomly throughout the year.