— Code.org (@codeorg) November 10, 2014
That tweet above sums it up, but long story short a single retweet earns $1 via Intel to Code.org, CodeClub, or GirlsWhoCode, which are all websites that teaches anybody how to code for free. They're willing to donate up to $45,000 yet are only currently at $28,700.
I guess a true long story short would be Intel wants to give free money. Wait, I can do better. Intel give money. Eh, that's still three syllables too long. Intel -> $.