Why does this free Colgate MaxFresh toothpaste have a redundant name? Isn't all toothpaste supposed to raise the freshness of your mouth to maximum level? Have I been using average freshening toothpaste all these years? Or…*gulp*…low freshening toothpaste? What kind of monster would run a company that churns out toothpaste with a low freshening level? That's it, I demand multiple Congressional hearings into this national travesty!