In doing some research to make sure thiswas a legit offer, I couldn't help be fall in love with the parent company's name – Tender Corporation. It sounds like something out of 30 Rock where a global behemoth of a company garners some bad press and then spends millions of dollars rebranding their image.
The Tender Corporation – Because We Care. *insert images of little kids, flowers, and a flag waving in the breeze.*