EDIT: This is no longer available!
I've got some bad news for the makers of this. Let me preface this by saying I'm no zoologist, but I have BEEN to a zoo and I've also seen a few shows on Animal Planet before, so I feel I'm qualified to point this out: that animal looks like the bad guy from Terminator 2. I know he's supposed to represent the product they sell, but in my mind, he looks not only like a lethal wild animal, but also one I couldn't kill. Call me crazy, but that scares me, even if the creature is only on a coffee mug. For all I know, he could pounce off of it and eat me at any second.
I'll be the first to say that I doubt this freebie will come, too. I answered truthfully that I have no idea what they're trying to sell me and that I won't buy it even if I did. You might want to fib and say otherwise. Then we'll see which of us receives the futuristic animal coffee mug.