This morning while watching the news they were announcing this and I looked down at my clock. Wow, 7:11AM on 7/11. Can't beat talking about 7/11's 7.11 ounce free Slurpees today at exactly 7:11AM on 7/11.
Just, don't wait till 7:11PM on 7/11, because then you won't be able to hit up all of the participating 7/11 stores in your area for your free 7.11 ounce Slurpee.
I think the only year this could have been cooler in would have been Ye Ole Middle Ages on 7/11/711. I mean, seriously. How cool would the Medieval Bloggers be back then? I'd imagine something like this:
“Forsooth, this doth refresheth mine thirst and quencheth me from thy dragon sun nigh!”
[via the forums]