EDIT: This is no longer available.
I wonder sometimes about our future and language as a whole. I mean, think about it: growing up, when you talk about an apple or cheese or shampoo, its just an object. Its not a Braeburn apple, Fuji apple, or Granny Smith Apple; its not Swiss cheese, Colby cheese, or Havarti cheese; and its not straightening shampoo, conditioning shampoo, or deep cleaning shampoo. All of these adjectives and descriptive words are going to confuse us all!
So that's why thisis perfect. It just gives you the exact thing that it does right in the name of it. Maybe we should just call it “Fred” instead. Fred would be a good name.