MyCokeRewards points, which is enough for a free 20oz. Coke. They'll email you the code, but it's not instant, so don't worry.game is just what I needed to validate my existence and solidify my belief in the seasons. Turns out it's also a game where you enter in Cup Code 329492855844 and will most likely win 30
There are other potential prizes you could win, but I'm not holding my breath. Mainly because I want to live.