Bruegger’s Birthday Freebie

Here’s a question: why do so many email offers, like the one for Bruegger’s birthday freebie, have those stupid lines on them? Who is designing these emails and why are they stuck using mid 90s computer coding?
Signup Freebie: Free bagel with cream cheese.
Birthday Freebie: Free cookie and an e-mail with a goofy looking mascot.
Remember, we have a full list of free birthday food!




everytime they send me the free bday cookie I have to buy something like a sandwich with it
lines don’t print when you print the email
But most emails aren’t meant to be printed. Even their regular emails with run of the mill offers or calendar of specials have the lines all over them.
Big help, big help. And superlative news of cuorse.