This press release says you can getin participating stores, but I suspect it's just one piece of candy. Would you go out of your way for a little candy? I don't know about most people, but I sure as heck would. In fact, I'm typing this while I speed down the road to my nearest store!
Seriously though, if you find yourself near a BR, maybe walk in and ask for a sample. Then ask for a sample of a few ice cream flavors and, viola, there's your lunch.