EDIT: Arrrrg, this died after I posted it.
Martha Stewart decided her Living magazine wasn't enough, so she's create a new free Everyday Food magazine subscription. She really likes those basic names.
Head Honcho: So, Martha, we need a name for your magazines. What kind of hobbies do you have?
Martha Stewart: Well, I like living.
Suit Man #2: Perfect! Martha Stewart Living has a great ring to it. What's your thought on food?
Martha Stewart: Oh, I eat it every day.
Head Honcho: Whoa, whoa, whoa. Food…every day? Why didn't I think of that?