EDIT: This is no longer available. The site wasn't even in English anymore!
This free KLM luggage ID tags offer is pretty cool. You can upload your own photo or use one of the scenic photos they have and then enter in your info and viola! They'll send you a free luggage tag that actually looks good. Finally, when a TSA employee opens up my bag now in search of contraband, he'll be able to contact me directly when he finds that stash of Cuban cigars I have under my sweater!